Athlone Fashion Trail ’16


At the start of October, Into the West Blogger Network joined Goldenegg Productions and Athlone’s leading retailers as they hosted the first Athlone Fashion Trail. Like the now popular Galway Fashion Trail, this event is based around free pop-up fashion shows in boutiques and stores all over the town over the course of one day. Retailers featured the work of local designers and milliners as well as hosting mini parties at each show.

Twenty Five Into The West Blogger Network Bloggers were invited to this event as VIP guests for the day to experience the very best that Athlone has to offer and were treated to a host of surprises and goodies throughout the day!

We kicked off the day of shows with the Bloggers Breakfast at Colm Quinn BMW Athlone. The smell of fresh coffee filled the air as the yummy pastries, fruit and desserts filled the bellies!  The perfect fuel for a busy day, even a sneaky morning glass of Prosecco was on the menu!  The Bloggers were then chauffeur driven into Athlone town where the Fashion Trail kicked off at 11 am.

On arrival to town, the shows started immediately. From boutique to boutique, the mini shows were spectacular with each store putting on surprises and goodies for all their guests. From canapes, and champers to sweet treats and giveaways; each store put on an exciting show and treated their guests like royalty! There were photo opportunities galore before and after every show as well as time to browse the stores, talk to the designers and retailers and do some real time blogging too!

Twitter was LIT! By 10m, Into The West Blogger Network Bloggers had the days hashtag #AthloneFashionTrail trending!! By 3pm that day, the hashtag had reached the no. 1 one spot on the twitter trendsmap! This ment the hashtag had out-trended the #DubVsMayo tag!! That really is a testament to the power of bloggers & social media!

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As lunch time arrived, we had four mini shows done and dusted. We arrived at the Fatted Calf of Church Street to be treated to the most beautiful lunchtime spread! Tapas and desserts went down a treat as did the bit of down time for everyone to chill out and chat about the day!

After lunch we had four more shows to attend, after the final show came to a close, we finished the day off in style at the Radisson Blu Hotel who hosted the wrap party to celebrate the success of the inaugural Athlone Fashion Trail.

The day was a huge success, the shows were fantastic, meeting the designers and boutique owners was such a pleasure. As well as getting to hang out with some of our nearest and dearest blogger friends, we also had lots of new faces join us too which is always such a treat! Into The West Blogger Network once again brought new bloggers together to make connections and friendships outside of the internet.

With plans now underway for the final #GalwayFashionTrail of the year in November, I know that together with Into The West Blogger Network, it will be one to remember!

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Click here to read the posts by the Into The West Bloggers


May thanks to Colm Quinn BMWRadisson Blu Hotel AthloneGolden Egg ProductionsOlivia DanielleAthlone Town Centre , BurgessNell’s ClosetBoutique ClodaghKadee BrideSuzie Mahony DesignsCeltic Roots & The Fatted Calf



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